Franchising continues to garner success as a successful business model for new business venture as well as a model for expanding a successful business concept. Franchising is a form of licensing in terms of which a licence is awarded to a franchisee to use certain intellectual property of the franchisor such as its trademarks, trade dress, copyright in manuals and know-how, the franchise concept, patents and more. With the advent of the new Consumer Protection Act (2008), further emphasis is placed on this business model with the inclusion of detailed requirements and protection mechanisms for franchisors and franchisees in this act. Group professionals provide franchising services which include: